Lenovo airstack

Branding / Illustration / Motion Design // Done at New Kind 

Lenovo Software created Airstack to help teams retake control over the software they use every day. To help enterprise teams stop seeing software as a struggle, but instead as a strategy.

I worked closely with the Airstack team to create a visual brand strategy around one core idea: Balance. The brand needed to be elegant and sophisticated, simple and powerful — to express visually how it feels to use Airstack. Our challenge was to create an innovative and dynamic visual brand that set the standard for tech stack management, while also inspiring trust and reliability.

The phrase “Harness the Power of Your Tech Stack” became the rallying cry that guided the creation of a logo and visual system unlike anything else in the market.

We took strides to ensure the new identity would fit within the parent Lenovo brand, but also give Airstack the space to take on a life of its own.